(DOWNLOAD) "Dr. Talal's Honda (Cases) (Case Study)" by Journal of the International Academy for Case Studies # Book PDF Kindle ePub Free
eBook details
- Title: Dr. Talal's Honda (Cases) (Case Study)
- Author : Journal of the International Academy for Case Studies
- Release Date : January 01, 2008
- Genre: Law,Books,Professional & Technical,
- Pages : * pages
- Size : 241 KB
Description
CASE DESCRIPTION The primary subject matter of this case concerns the consumer purchase decision process for a new automobile. Secondary issues examined include the ethics involved in certain actions by dealer representatives, how small businesses must tightly manage their sales efforts, proper business etiquette when dealing with customers, and understanding customer satisfaction issues in the automobile selling environment. The case has a difficulty level of four, appropriate for senior level. The case is designed to be taught in one class hour and is expected to require one hour of outside preparation by students.
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